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The first lab-grade motility and concentration semen
analysis on your smartphone

Confidence by evidenceClosing the semen quality control gap between the loading dock and the cow

For Veterinary Specialists | AI Centers | Breeders | Farmers

r > 0.90
CASA correlation
500K+
labeled cells since 2022
120+
vets in 10+ countries
5
species validated

Testimonials

Over 120 specialists worldwide have integrated our solution into their workflow and validated its effectiveness in real-world use

Mobile Assisted KeySemen Analysis — MAKSA

In many breeding operations, semen samples must be transported to laboratories, which introduces time delays and additional costs before insemination decisions can be made. MAKSA enables rapid on-site evaluation using only a microscope and a smartphone

Total motilityProgressive motilityConcentration
Semen quality control right before insemination
Protection of your results with video evidence and PDF reports
Maintaining client trust and your professional reputation
Increasing the chances of a successful season and, as a result, reducing financial losses
Objective analysis data at all times, regardless of human factor, time, place, and conditions
Animal history and reproductive performance
$0
hardware investments
10x
reduced analysis costs
1 min
analysis speed without loss of accuracy
90%+
accuracy of analysis
$26K
saved per year on CASA consumables
smartphone
runs on a smartphone, without expensive equipment

The MAKSA app is an AI-powered mobile solution, validated and integrated into workflows in 10+ countries worldwide. Works on-site. For analysis, only a basic microscope and a smartphone are required. For reliable operation and capturing stable, high-quality semen videos, it is recommended to use a smartphone holder/adapter such as the TRIDAPTOR - Universal Digiscoping Adapter.

Semen QA Protocol
Video Instruction
English
English
Português
Português
Semen QA Protocol
PDFSemen QA Protocol (English)
PDFProtocolo QA Semen (Português)
Frequently Asked Questions
What is MAKSA?▼
MAKSA (Mobile Assisted Key Semen Analysis) is a smartphone app that analyzes livestock semen quality using AI. It measures total motility, progressive motility, and concentration without expensive CASA equipment.
How accurate is MAKSA compared to CASA?▼
MAKSA achieves a correlation of r > 0.90 with traditional CASA systems, validated across 500K+ labeled cells since 2022.
What equipment do I need?▼
You only need a smartphone and a basic microscope.
Which species are supported?▼
MAKSA is validated for 5 species: cattle, horses, sheep, goats, and camels.
Is there a free trial?▼
Yes. You get 30 days of full access with unlimited analyses. After that, total motility stays free with unlimited analyses.
Which microscopes are compatible with MAKSA?▼
Any standard bright-field microscope at 100–200x magnification. Phase contrast microscopes are not compatible.
What affects the accuracy of results?▼
Video quality is the key factor.
Can MAKSA be used for post-thaw semen checks?▼
Yes, MAKSA delivers results in 30–60 seconds right in the field.
I already evaluate semen under a microscope — why do I need MAKSA?▼
MAKSA generates a timestamped PDF report — an objective document that protects you in any dispute.
How accurate is concentration measurement?▼
Motility is the primary indicator — MAKSA measures it with r > 0.90 correlation vs CASA.
We already have CASA — why would we need this?▼
MAKSA goes where CASA can’t — into the field, onto the farm.

Pricing — Replace expensive hardware. Keep the precision

Reduce your equipment costs by $30,000–$80,000 and save up to $26,000/year on consumables. No proprietary cassettes

Free forever
Community
Any veterinarian or technician with a smartphone and a microscope
Free
Permanent. Not a trial
No card, no expiry, no countdown.
A quick motility check
Everything you need to eyeball a sample, free for good.
  • Unlimited analyses
  • Total motility
  • Progressive motility — locked
  • Concentration — locked
Organization
AI/ET services, reproduction practices, hospitals and labs — the entity that carries the risk
$99/vet/month
Billed annually · minimum 3 veterinarians
From $3,564 per year for three veterinarians.
Technicians are free
Put the app on every phone in the truck. Only veterinarians count toward your total.
  • Everything in Pro
  • Unlimited technician accounts
  • One dashboard for the whole practice
  • User management and roles
  • Audit trail and data export
  • SLA and priority support
Production centres & bull studs — site licence, unlimited operators, priced by location.
Talk to us
Unlimited analyses on every paid planWorks with the microscope you already owniOS & Android
Works with your
microscope
Any smartphone
(iOS & Android)
Cloud storage &
organization dashboard
Secure &
compliant

ONE LICENSE.
COMPLETE VISIBILITY.

Every veterinarian analyzes semen from their own smartphone. Every test, result, and trend is automatically captured in one place.

DR. ADR. BTECH CDR. ADR. BTECH C
YOUR ENTIRE OPERATION.
ONE VIEW.

Every test. Every veterinarian. Every location. Complete semen quality data in one dashboard.

Articles

Real-world implementation cases, validation, research, and market insights from different countries: how mobile analysis is changing the game

The Team

Proven Team. 7 years of collaboration. Backed by Al-Maktoum Family Office (UAE)

Maksim Mershiev
Maksim Mershiev
CEO & Co-Founder
Eduard Baryshev
Eduard Baryshev
Tech Lead & Co-Founder
Alexey Stadnik
Alexey Stadnik
Consulting CTO
Natalia Biryukova
Natalia Biryukova
CMO
Olga Nayda
Olga Nayda
CBDO

Contact us

Contact us with any questions. We're ready to discuss collaboration, partnerships, and new opportunities, as well as offer a free consultation on our mobile solution

+1-713-584-9584
m.mershiev@avareit.com
UAE, Dubai, DIP1, The European Business Centre, Office #170

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